Your exclusively dedicated private credit placement agency

Who We Are

Briarcliffe Credit Partners is the exclusively dedicated private credit placement agency. Led by a team with deep expertise and passion for this growing asset class, our differentiated and methodical approach has a demonstrated track record of raising smart institutional investor capital for leading private credit strategies globally.

What we bring to our managers:

  • Deep expertise in private credit
  • A team of experts with significant track records of success
  • Real relationships with the private credit institutional investors
  • Methodical and proprietary approach to fundraising
  • A structure designed to align with our clients
  • Authenticity and passion for our asset class

Read the Letter: Why I founded Briarcliffe, Jess Larsen

We fundraise exclusively for private credit strategies

As private credit has evolved into a mature asset class, we feel that there is an increasing need for fundraising experts that specialize in private credit. Today there are over 1,800 credit managers globally involved in the private credit market operating with over $800 billion in assets under management across corporate and structured credit, real assets and specialty finance. Over the next three years, third-party assessments indicate that the private credit market may exceed $1.5 trillion as the industry continues to innovate and investors continue to seek new opportunities with the goal of generating sustainable returns.

Given this significant growth and the complexity of credit strategies, Briarcliffe recognizes the need for fundraisers with deep expertise to identify quality managers and attract the interest of some of the world’s leading investors.

  • Generally 6-8 mandates of review across the 24 core subsectors of private credit
  • Target fund size: $300mm – $2bn
  • Typically, Fund II or higher
  • Target of >10% net IRR
  • Top-quartile performance

The Five P’s of Fundraising is the Key to Success

Together we will manage the 5P’s of Fundraising to make sure your fundraise is a great success:

1. Positioning:

With increasing number of credit strategies in the market today, we believe it is critical to distinguish your strategy among your peers and deliver a unique value proposition to investors.

2. Prospects:

We believe outreach to limited partners must be highly targeted and requires a partner who can analyze your current investor composition and strategically target the private credit institutional investors that are right for your strategy.

3. Pitching:

The content, structure and delivery of your pitch and marketing collateral should be cohesive, crisp and tailored to your audience for maximum impact.

4. Process:

We seek to make the fundraising process highly efficient and effective, which we believe can be achieved through our unique Actively Managed Fundraising Process that works to leverages Momentum Accelerators and sales analytics.

5. People:

We believe you need a team with a specialized skill set:

  • Deep product expertise
  • Relationships with the institutional private credit investors
  • A compensation structure aligned with your success
  • A real passion for our industry

Our Team

Given the significant growth and complexity of credit strategies and the increased sophistication of credit investors, Briarcliffe Credit Partners has assembled a team that provides specialized, differentiated expertise to investors globally, establishing the first exclusively dedicated private credit placement agency.

Meet our team

News & Insights

February 27, 2024

Jess Larsen: Interest rates may impact vanilla direct lending strategies

January 10, 2024

Jess Larsen on the increasing popularity of asset-based strategies

December 14, 2023

2023 Briarcliffe Bellwether - Our Private Credit LP Survey

October 27, 2023

Bobby Molina on opportunities for distressed debt investors in 2024

October 26, 2023

Roger Li on the interest in and value of private credit co-investments

September 28, 2023

LISTEN: Jess Larsen on the opportunities and momentum in private credit

September 26, 2023

Jess Larsen On Air: Unique credit strategies solution for performance

September 1, 2023

Bobby Molina on high level trends in private credit

August 3, 2023

Private Equity Deal Drought Spurs Firms to Raise Cash Creatively

July 27, 2023

Searchlight Capital holds final close on $740 million Opportunities Fund II

July 26, 2023

Proterra exceeds $500 hard cap on its food and beverage strategy

June 15, 2023

Greywolf raises $120 million for specialized martime strategy

June 1, 2023

Bobby Molina: "Asset-based credit will see big growth"

June 1, 2023

Jess Larsen: Private credit mega fund trend likely to continue

May 31, 2023

Jess Larsen on the air: "It's a bull market in private credit!"

May 18, 2023

Briarcliffe positive on private debt allocations

May 18, 2023

Credit giants eye NAV lending opps amid banking crisis

May 18, 2023

Roger Li: “Certainty of execution from direct lenders is attractive”

May 16, 2023

Briarcliffe Field Guide to Private Credit

May 16, 2023

The Private Credit Compass - May 2023

May 3, 2023

LPs send bullish signals on private credit

March 29, 2023

Roger Li moderates panel at Creditflux CLO Investor Summit

March 15, 2023

Briarcliffe coauthors CAIA Association private credit credential

March 1, 2023

​Briarcliffe Credit Partners Awarded Placement Agent of the Year

February 1, 2023

LPs gear up for more private credit

December 21, 2022

Briarcliffe Bellwether - Our Proprietary Investor Survey

December 16, 2022

Bobby Molina: "Private credit is relevant in any market condition"

November 25, 2022

Private Credit Fights for Asset-Based Loans as Cash Flow Fades

November 8, 2022

Briarcliffe tracks new vistas in the private credit landscape

November 1, 2022

"We will see a lot more [DEI consideration] going forward"

October 31, 2022

Briarcliffe Brings on Roger Li To Co-Head GP Advisory Business

October 31, 2022

Briarcliffe Taps KKR Alum Roger Li to Co-Head GP Advisory

October 31, 2022

People: Fundraiser Briarcliffe snags KKR alumnus Roger Li

October 26, 2022

Jon Moll led CFA Society panel on uncorrelated private credit strategies

October 17, 2022

Bobby Molina on the myriad substrategies in private credit

September 20, 2022

Jess Larsen: "Equity & IPOs softening creates demand for private credit"

September 22, 2022

Bobby Molina and Jess Larsen lead PDI New York Forum "Think Tank"

September 14, 2022

Briarcliffe hosted its inaugural Investor Summit - September 2022

September 13, 2022

Briarcliffe leads panel at SuperReturn Private Credit US

September 6, 2022

Jess Larsen spoke with 9Fin for its regular 9Questions series

August 31, 2022

Jess Larsen: Investors continue allocating to private credit for downside protection

July 22, 2022

Jess Larsen: "We see demand for strategies uncorrelated to equity markets"

June 27, 2022

Private Capital Call Features Jess Larsen

May 19, 2022

Briarcliffe Private Credit Compass - May 2022

May 5, 2022

Jess Larsen: Opportunity for Managers as In-Person Meetings Return

April 11, 2022

Briarcliffe Asks: Our Q&A Series, Featuring Templar Advisors

April 1, 2022

Jess Larsen: “Investors are seeking sector specialization”

March 29, 2022

Jess Larsen on increasing investor interest in evergreen structures

March 28, 2022

Jess Larsen on Bloomberg Radio: Private credit growth is here to stay

March 24, 2022

Briarcliffe sees interest in asset-backed lending as inflation hits

March 17, 2022

Private Credit: Market Volatility Is Boon to Specialty Finance

March 14, 2022

Briarcliffe Credit Partners Hires New Fundraiser

March 2, 2022

Larsen: Large pensions reallocating fixed income to private credit

February 14, 2022

Private Debt Placement Agent Briarcliffe Expands Executive Team

February 1, 2022

Jess Larsen on consideration for GP new entrants

February 1, 2022

Jess Larsen on the growth in allocations to private credit

January 26, 2022

Key takeaways from our LP Dinner Series

December 8, 2021

Briarcliffe sponsors Pittsburgh Investment Professionals fundraiser

December 1, 2021

Jess Larsen featured guest on Nasdaq’s Top Quartile video series

November 18, 2021

Jess Larsen speaks at Connect21 Conference

November 1, 2021

Jess Larsen: “Institutional demand for [niche and sector-specific private credit] strategies is very encouraging.”

October 27, 2021

Jess Larsen featured on Preqin’s Q3 2021 roundtable

October 18, 2021

Jess Larsen on Seward & Kissel’s “Fundraising Focus” podcast

September 8, 2021

Jonathan Moll Joins Briarcliffe Credit Partners

September 8, 2021

BCP hires Moll as fundraising managing director

September 8, 2021

Briarcliffe Expands Team With New Hires as Private Credit Booms

June 29, 2021

(NY) Investors see more risk and not enough reward in direct lending

April 21, 2021

Private Debt Placement Agent Briarcliffe Hires for Fundraising

April 20, 2021

New placement agent makes four hires and gets niche private debt mandates

February 24, 2021

Ex-Highland official launches private credit placement agent firm for niche strategies

February 24, 2021

Private Debt Veteran Larsen Launches Placement Agent Briarcliffe

View All

Contact Us

Please let us know how we can be of assistance.

300 Park Avenue, 16th Floor
New York, New York 10022
+1 (332) 217-1575

For Media Inquiries:
Nicole Dean
+1 (248) 836-8851