Jess Larsen on the increasing popularity of asset-based strategies

January 10, 2024

With so much saturation in direct lending, 9Fin recently spoke with CEO Jess Larsen about where "an entrepreneurial credit professional can turn to make a name for themselves in this increasingly saturated market." As the article states, many think asset-based lending might be the next frontier. Jess shared, "It’s probably too late to start a direct lending fund from scratch. Now it’s all about scale, consolidation, and growing, which the large direct lenders are doing very well. But if you want to start a new strategy that has the potential to scale, asset-based lending is the right place. There is growing demand for asset-based lending, and as such, we would argue that the demand will outpace the supply of established pure ABL lenders.”

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